Creating eyeglasses from milk bottle lids
Eyewear retailer Dresden Optics, are putting a stylish twist on recycled plastics. Who would have thought milk bottle lids and beer keg caps donated by local cafes and brewers, lego pieces, marine debris and most recently, ghost nets discarded by fishing trawlers, could end up in prescription glasses and sunnies. Their philosophy is to carefully consider every material that passes through their hands and ask what the environmental consequences are of the materials and the manufacturing processes they choose.
Their founders, Bruce Jeffreys and Jason McDermott, are two frustrated eyeglass-wearers. They want glasses to be more functional, versatile and playful with backups if you need them. After opening their first store in Sydney’s inner west in 2015, they now have 6 Australian stores, with plans to rollout up to 80 stores both nationally and overseas. They’re also a finalist for the 2017 Banksia Sustainability Awards in the Smart Award category.
Part of the solution
Dresden pride themselves on being part of the solution to an environmental challenge, helping to remove some of the burden of discarded plastics on marine ecosystems. The result not only bene ts the environment, but also bene ts the consumer as Dresden frames are well priced.